2025 Pinnacle Awards
2025 Pinnacle Award Winners
We were thrilled to see such an incredible range of entries this year!
Thank you to everyone who shared their outstanding work and creativity with us.
Congratulations to all of our 2025 Pinnacle Award winners! Your dedication and innovation continue to elevate healthcare marketing across Illinois.
Explore the winning submissions here: http://pinnacles.ishmpr.org/
Advertising – Campaign
The Award of Merit Winners
Memorial Health
“In Decatur. For Decatur”
County Care + Res Publica Group
“CountyCare Rewards You”
The Honorable Mentions
Wabash General Hospital
“Stay One Step Ahead: In-House Mammograms Campaign”
Advertising – Outdoor
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The Honorable Mentions
Carlinville Area Hospital & Clinics + McDaniels Healthcare Marketing
“Carlinville Area Hospital & Clinics Pain Management Clinic”
Advertising – Print
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The Honorable Mentions
Hammond-Henry Hospital
“Community-Minded Healthcare” Magazine Spread
Annual Report
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The Award of Excellence Winners
Memorial Health
“Memorial Health Foundations Community Update”
The Award of Merit Winners
Memorial Health
“Memorial Health Annual Report”
Horizon Health
“2024 Annual Report”
Silver Cross Hospital
“Giving Back to Our Community”
The Honorable Mentions
OSF HealthCare
“OSF HealthCare Colleges of Nursing Annual Report”
Rochelle Community Hospital
“Framing Our Place in the Future: Annual Report 2024”
Branding
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The Award of Merit Winners
Sparta Hospital
“Sparta Community Hospital Rebrand”
The Honorable Mentions
Cook County Health + Res Publica Group
“Cook County Health Brand Refresh”
OSF HealthCare
“Only at OSF”
Community Outreach
The Honorable Mentions
Horizon Health
“10th Annual Back to School Bang”
The Award of Merit Winners
Memorial Hospital
“Cardiac Pulmonary Rehab Center”
Silver Cross Hospital
“Green Sprout Urban Farm: Food is Medicine”
Sarah D. Culbertson Memorial Hospital + McDaniels Healthcare Marketing
“Cooking with Culbertson”
Digital Advertising Campaign
The Award of Merit Winners
OSF HealthCare
“OSF PACE Program Launch”
The Award of Excellence Winners
Silver Cross Hospital
“You Want What’s Best for Your Kids. So Do We!”
The Award of Merit Winners
OSF HealthCare
“OSF PACE Program Launch”
Employee Engagement
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The Award of Merit Winners
CGH Medical Center + McDaniels Healthcare Marketing
“CGH Medical Center IMPACT Employee Onboarding”
Silver Cross Hospital
“7 Behaviors Campaign”
Hammond-Henry Hospital
“We Think the World of You – National Hospital Week Campaign”
The Award of Excellence Winners
Horizon Health
“CEO Arrested”
The Honorable Mentions
Silver Cross Hospital
“Turning the Page on a New Chapter – Employee Survey”
Silver Cross Hospital
“Hospital Week 2025: Healing Our Communities”
Fundraising Activities
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The Award of Excellence Winners
Silver Cross Hospital
“Get Behind Colorectal Cancer Care”
The Honorable Mentions
Silver Cross Hospital
“2024 Childerguild Ball: It All Started with a Dream”
Integrated Marketing Campaign
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The Honorable Mentions
Hammond-Henry Hospital
“Bringing Care to Your Home: Hammond-Henry Hospital Home Health Services”
Horizon Health
“Every 5 Star Has its Story”
Silver Cross Hospital
“A Salute to Silver Cross EMS: 50 Years of Excellence”
The Award of Merit Winners
“Memorial Medical Clinic Mobile”
Sarah D. Culbertson + McDaniels Healthcare Marketing
“Choose Culbertson”
The Award of Excellence Winners
OSF HealthCare
“Cancer Screening Campaign”
Carlinville Area Hospital & Clinics + McDaniels Healthcare Marketing
“Virden Clinic Opening”
Media Relations
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The Award of Merit Winners
Silver Cross Hospital
“Baby Nyla’s First Birthday”
Newsletter
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The Award of Merit Winners
Hammond-Henry Hospital
“Hammond-Henry Healthy Happenings Newsletter”
Physician Relations & Recruitment
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The Award of Merit Winners
Silver Cross Hospital
“Silver Cross Compass Award”
Podcasting
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The Award of Excellence Winners
Cook County Health + Res Publica Group
“Total Health Talks”
OSF HealthCare
“OSF HealthCare Accelerated”
Special Event
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The Honorable Mentions
Wabash General Hospital
“Free Foot Care Clinic”
The Award of Merit Winners
Horizon Health
“Gift of Hope Campaign and Donor Tribute Event”
The Award of Excellence Winners
Memorial Health
“Memorial Health – Ed Curtis Retirement”
Carlinville Area Hospital & Clinics + McDaniels Healthcare Marketing
“Virden Clinic Groundbreaking & Grand Opening”
Video Production
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The Award of Merit Winners
Silver Cross Hospital
“Beating Colorectal Cancer: The Power of Early Detection”
Hammond-Henry Hospital
“Come Join Us: Nurse Recruitment Video”
Silver Cross Hospital
“How Paramedics Save Lives”
Center for the Prevention of Abuse + McDaniels Healthcare Marketing
“Center for the Prevention of Abuse Human Trafficking Animation”
Wabash General Hospital
“Jaden’s Story”
Memorial Health System
“Memorial Health – Ambulance Birth Story”
The Award of Excellence Winners
Sarah D. Culbertson Hospital + McDaniels Healthcare Marketing
“Choose Culbertson Video Series”
Web Design & Development
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The Honorable Mentions
Hancock County Senior & Childcare Services + McDaniels Healthcare Marketing
“Hancock County Senior & Childcare Services Website Redesign”
The Award of Excellence Winners
OSF HealthCare
“OSF HealthCare Cancer Institute Redesign”
Best In Show
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ISHMPR Best In Show Winner
Cook County Health + Res Publica Group
“Total Health Talks”