ISHMPR Fall Conference

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“The Four Minute Formula”

Discover how to unlock peak performance, productivity, and profitability within your organization by tapping into the power of individual strengths and shared purpose.

Join Eddie Slowikowski, creator of The FOUR MINUTE FORMULA, as they guide your team through a step-by-step system designed to build deeper internal and external connections, align with company values, and create a lasting ripple effect of positivity and impact.

This session will empower every team member to take ownership of their path to success while contributing to a culture of excellence and collaboration.

​​“Social is Not a Dumping Ground: What to Post Organically and When to Amplify”

 Explore taking a strategic approach to organic social media by aligning core priorities with relevant, timely topics. Consider how each post should be crafted to deliver impactful messaging that resonates with diverse audiences tailored to individual brand needs.

In this session, you will learn the importance of knowing when to share content organically and how to strategically identify which posts are worthy of boosting to reach broader audiences.

Through data and analytics, we will help you identify key amplification opportunities to help content reach beyond everyday followers and drive greater engagement across your digital network.

“Disruption to Connection: Transforming the Digital Colleague Experience”

In today’s fast-paced healthcare environment, digital tools are essential for building engagement and connection among colleagues. This session shares how our organization responded to the sudden loss of a key engagement platform by reimagining and enhancing our digital colleague experience. Learn practical tactics for digital engagement, strategies for navigating major technology transitions, and ways to integrate multiple tools for a seamless, unified experience. Attendees will leave with actionable insights to foster a connected culture, regardless of physical location.

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“HIPAA – Compliant Website Tracking: Balance Data Insights and Patient Privacy”

In the evolving digital landscape, healthcare organizations face a dual challenge: gaining actionable insights from website user behavior while safeguarding patient privacy in compliance with HIPAA regulations.

This session will detail how healthcare websites often unknowingly violate HIPAA, Pilot Digital’s approach to HIPAA-compliant website tracking by using either cookieless analytics solutions or their “analytics data scrubbing” system.

Attendees will learn how we help healthcare clients maintain regulatory compliance while still measuring meaningful website performance metrics—without relying on tools that collect personally identifiable information or share data with third parties. The presentation will also highlight key tools, implementation tactics, and common pitfalls to avoid when navigating compliance in digital analytics.

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“Change the Channel: Reframing Tough News for Trust and Impact”

Change is inevitable, but how you communicate it determines whether it’s seen as a crisis or an opportunity. This interactive session will equip PR professionals with strategic messaging, stakeholder engagement techniques, and storytelling frameworks to shift the narrative around service reductions, relocations, and workforce changes—transforming challenges into opportunities that strengthen trust and long-term success.

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“AI: Marketers’ New BFF”

This presentation explores the transformative role of Artificial Intelligence in healthcare marketing. Designed to empower marketers, especially those with smaller teams, attendees will discover how AI tools can enhance copy and design creation, optimize the use of third party tools like GA4 and Semrush, refine keyword strategies for digital advertising campaigns, and leverage predictive analytics for more targeted outreach.

The session will also cover how AI assists in content curation, providing actionable insights to elevate healthcare marketing initiatives for greater impact and efficiency.

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“Engage, Excite and Empower Your Employees: Winning Strategies that Drive Engagement – and Success”

Engaged employees feel more connected to their work – and their workplace. They’re passionate about what they do. They’re more productive, and they’re just as committed to the organization’s overall success – as they are to their own. Learn how an effective internal communications strategy at nationally recognized Silver Cross Hospital can help you drive employee engagement, win in the workplace…and the marketplace. 

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“Healthcare Marketing on a Budget: Strategies to Do More with Less”

In today’s healthcare landscape, marketing teams are expected to deliver stronger results with leaner budgets. From rising patient expectations to increasing competition and digital noise, the pressure is on to make every dollar count—without compromising quality, reach, or ROI.

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“Tomorrow is Too Late: Time is Running Out for Health Systems to Validate Their Value”

Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care. As insurance premiums rise and administrative burdens increase, blame for healthcare costs has shifted to hospitals.

This narrative, fueled by media campaigns, academic research, and external pressures, has eroded consumer trust, with many believing hospitals care more about profits than patients. With mounting political and reputational risks, it’s time for hospitals to unite and defend their commitment to quality patient care.

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“Help Your Employees Be Your Brand Ambassadors”

In this session, Colleen Houston, Manager of Visual Communications, will share the strategic thinking and implementation process behind the brand center. Designed to support a large and diverse health system, the site helps staff independently handle routine requests—such as downloading logos, ordering branded stationery, or accessing PowerPoint templates—freeing up valuable time for the communications team.

It also includes patient-facing materials, allowing clinic managers to maintain appropriate inventory and ensure materials meet brand standards.

Whether you’re looking to launch a brand portal or improve internal adoption of existing resources, this session will offer practical takeaways for building a tool that is both rooted in strategy and blooming with creativity.

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“A Geo-logic Shift in User Search Behavior: How AI is Changing the Way We Think About SEO”

We know, just what the world needs, another acronym. But GEO (Generative Engine Optimization) isn’t just a marketing buzzword. It recognizes a real shift in how people search for and find information online.

With the rise of AI tools like ChatGPT and Google’s AI Overviews, users are skipping the clicks and going straight to the answers, often without ever visiting a website. That means less traffic, more competition, and a need to rethink how we show up in search.

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“Unheard & Unhealed: Why Hospitals Lose Patients”

Patients who experience what many refer to as medical gaslighting often feel unheard, dismissed, and frustrated with their care. This session explores the patient perspective on trust breakdowns in health care, examining why these disconnects happen and what health care professionals can learn from these experiences.

Using insights from The Desperate for a Diagnosis Podcast, hosted by Laura Nozicka, this session will highlight real patient stories and explore common themes that lead to feelings of dismissal, such as misdiagnosis, bias, and communication breakdowns. Attendees will gain a deeper understanding of why trust erodes between patients and providers, the factors that contribute to these experiences, and how health care professionals can reflect on their role in fostering more effective patient interactions.

Through discussion, participants will explore how time constraints, overall bias, and challenges of the care continuum can unintentionally cause providers to overlook or minimize symptoms, and why this leads to frustration, delayed diagnoses, and distrust in the health care system.

This session will challenge participants to consider how patients and providers perceive communication differently and what small, thoughtful adjustments can make a difference in patient trust and engagement. Thought-provoking reflection questions will encourage health care professionals to examine their own communication styles, explore the systemic challenges that contribute to these disconnects, and identify ways to improve patient interactions. Rather than offering prescriptive solutions, this session aims to provide a meaningful space for reflection and dialogue, helping health care professionals consider how they can create a culture where patients feel heard, validated, and understood.