Jaci Rothe is an Account Manager at Cork Tree Creative, where she leads strategic marketing initiatives for a range of clients, with a strong focus on healthcare organizations. She specializes in developing integrated campaigns that connect digital efforts, particularly social media and paid media, to larger organizational goals like patient acquisition, service line growth, and community engagement.

Jaci has experience working with hospitals, specialty practices, and healthcare organizations to build data-driven strategies that go beyond just likes and comments and actually make an impact. She is passionate about helping brands tell meaningful stories while keeping a strong focus on performance and results.

With over a decade of digital marketing experience, Claire Winegar has found her greatest success in driving impactful brand strategies and in holistic digital planning. While having worked across several categories including Entertainment, Beauty, CPG and Finance, her passion is creating purposeful branded messaging in the healthcare space at Unlock Health. There is no better feeling than reaching patients with meaningful, purposeful content and helping physicians and hospital systems reach a larger audience outside of clinic walls.

Zach Singleton is the SEO Director at McDaniels Marketing, where he specializes in optimizing website performance for healthcare organizations. With more than three years of hands-on SEO experience, Zach combines a strong technical foundation with a background in storytelling, holding a BA in English from Bradley University along with minors in Business Management and Religious Studies.

Zach’s approach to SEO is rooted in the belief that every organization, and every patient, has a story. He brings a human-centered perspective to technical optimization, helping healthcare brands improve search visibility while staying true to their mission, voice, and patient experience. His work focuses on aligning compliant, data-driven SEO strategies with meaningful, trustworthy digital journeys.

Morgan Henton is the founder of MHP Media Group, a video marketing and content creation company focused on helping rural hospitals and healthcare organizations build trust through authentic video. With a background in sales and extensive experience in healthcare content creation, Morgan specializes in developing efficient, results-driven content strategies that connect with patients and strengthen community relationships.