Welcome to the Illinois Society for Healthcare Marketing
& Public Relations
As an affiliate of the Illinois Hospital Association (IHA), we are a group of healthcare marketing and communications professionals dedicated to offering networking, recognition and educational opportunities for professionals in the fields of healthcare public and community relations, marketing and affiliated services.
Benefits of becoming a member
If you found our site, it’s likely because you’re a healthcare marketing professional looking for an organization of like-minded peers to whom you can turn when resources are scarce and results matter. If so, you’ve come to the right place — just about all of us here felt the same as you before joining. And we can help. The Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) would like to extend you an invitation to join the leading state association dedicated to the education and advancement of professionals like you.
Vice President of Chartwell Agency
Wednesday, November 7th, 2018 @ 12 p.m.
Are Your Communications Integrated?
Creating a Mix of Owned, Earned and Paid Strategies for Maximum Reach
Websites, bulletins, Facebook, Twitter, direct mail, radio spots, digital advertising, media relations, direct mail…oh, my! Communicating throughout your organization is more challenging than ever, especially given how diverse and varied preferences are among target audiences. With limited resources, professional communicators need to use an integrated approach of owned, earned and paid strategies to get the most out of every opportunity. In this session, we will provide the information you need to understand your balance of owned, earned and paid media and the tools to create a road map that integrates your efforts and maximizes your reach.
Definition of and the relationships between owned, earned and paid media
Benefits of developing an annual road map that coordinates a thoughtful mix of all three elements
Strategies to get started – options for building, managing and measuring your integrated communication strategy