Creates target list of reporters and media outlets that supports the demographics of GOH public education strategies.
Develops and maintains relationships with reporters in the print and electronic media, building rapport and understanding of reporters’ interests and how news stories can help media outlets drive readership, viewership and social media metrics.
Serves as GOH first contact with members of the media.
Develops (not limited to) articles, news releases, op-ed, and letters to the editor from the initial story idea, conducting interviews, and writing, editing and preparing a final draft for review.
Creates news story ideas, routinely and proactively pitching to the media. Supports GOH crisis communications plan.
Develops and maintains relationships with communications/public relations directors of the hospitals located in the Donor Service Area.
Develops press conferences and other media event proposals that promote a collaborative approach between GOH and its partner hospitals. Identify follow-up stories that partner hospitals can use for their community and employee communication vehicles.
Coordinates media tracking system, focusing on media coverage of strategically pitched stories and events.
Creates media planning calendar that supports GOH strategies.
Coordinates media training for key GOH staff.
Coordinates weekly Team Hope report of key news stories.
Develops and maintains database of reporters and hospital communications/public relations staff. Education and Training Required:
Bachelor’s degree in journalism, communications, public relations, or a related field or equivalent work experience.
Experience and Skills Required:
Three to five years related experience in media, communications, public relations or marketing. Health care experience preferred.
Strong writing portfolio and demonstrated ability to create content efficiently. Demonstrates strong knowledge and usage of Associated Press style.
Ability to work effectively across internal teams and communicate with a wide variety of internal and external audiences.
Proficient user of Microsoft Office applications, particularly Word, Excel and Power Point.