ISHMPR Webinar
Save the Date for the 2026 Webinar:
June 2, 2026, 1 p.m. to 2 p.m.
Social Media That Drives Growth:
Moving Beyond Likes and Engagement
Jaci Rothe, Account Manager at Cork Tree Creative, Inc.
Social media is a daily part of healthcare marketing, but too often, success is still measured by likes and reach instead of real outcomes.
In this session, Jaci Rothe, Account Manager at Cork Tree Creative, will break down how healthcare marketers can shift from activity-based reporting to strategy-driven social media that supports priorities like patient acquisition, service line growth, and community awareness.
Attendees will learn how to:
- Align content with the service lines and goals that matter most
- Turn strong organic posts into targeted paid campaigns
- Measure impact beyond engagement metrics
- Strengthen how social media performance is tracked and reported
This session is grounded in real healthcare examples and focused on approaches you can take back and start applying with your team right away.
After registering, you will receive a confirmation email containing information about joining the meeting.
