Let’s Shake, Rattle and Roll the Future of Healthcare Marketing.

11:00 AM | Welcome and Keynote:
Collaborcate!: How to Inspire Your Team and Roll with the Daily Challenges

In this lively and highly experiential, keynote, Maxine uses her Collaborcate!^TM process, teaching us how to have quick, productive, and fun collaborations, through respectful and authentic communications to help us roll with the minute-to-minute challenges. You’ll experience a new level of agility and connection, all of which you’ll be excited to take back to your teams AND family. Be prepared to engage!

Collaborcate!^TM
Maxine Shapiro | Founder
Speaker | Facilitator | Coach

1:30 PM | Break Out Session:
Keeping It Local: Using Data to Measure and Reduce Patient Outmigration in Rural Markets

Learn how to leverage data to assess a rural community’s current and future healthcare needs, uncover patient outmigration trends and identify key physicians who refer patients to other facilities. Discussion will focus on why patients leave for care, what services they leave for, the impact it has on the local economy and what you can do to change this behavior.

IntelliMed
Adam Tiedt, Regional Vice President, Business Development

1:30 PM | Break Out Session:
Building Your Bench: Hiring, Coaching and Inspiring Great Performers

Whether it’s finding great talent or inspiring great performers, it’s a challenge for most Marcom and physician relations leaders in today’s environment. Learn innovative ways to approach a tight hiring market. Learn how to assess what attributes you need, spot great talent during the hiring process and how to retain them after they join your organization. Hear about those leadership skills needed to get the best out of your team including effective coaching techniques and methods for communicating value and impact to leadership.

Barlow/McCarthy
Susan Boydell, Partner
Allison McCarthy, Leadership Coach

3:00 PM | Break Out Session:

Online Advertising Best Practices for Hospitals and Clinics

Most hospitals and clinics fail to take advantage of the powerful and cost-effective ways online advertising can be used to improve patient acquisition, as well as drive awareness of available procedures, service lines, doctors and the hospital brand. We will explore the best uses for the wide variety of platforms available (Google, Facebook, Instagram, TikTok, etc.) and what strategies can be deployed on them to reach your marketing and PR goals.

Pilot Digital
Rod Holmes, Managing Partner

3:00 PM | Break Out Session:

Increasing Employee Attraction and Retention with Company Culture

Marketing isn’t just for new leads. These days, the competition for quality staff is fierce and we have seen many companies transfer their marketing efforts to employee attraction and retention. As the CEO of Systemax, a branding agency, Brett Jackson will walk you through how to build a desirable culture within your workforce, streamline an efficient onboarding process and keep your staff engaged and loyal. Because after all, you are nothing without your team.

Systemax
Brett Jackson, CEO

4:15 PM | Break Out Session:

Calling All Talent! The Role of Marketing in Recruitment and Retention

Whatever you call it — the Great Resignation or the Great Reshuffle — the need to recruit talent (whether care providers, administrative team, or support staff) to our organizations is an increasingly painful pain point. So, how can marketing drive the right people to your team? In this session, we’ll talk through ways to guarantee that potential and current members are part of your messaging strategy, center stage in your marketing planning and included in communications tactics.

Chartwell Agency
Emily Hartzog, VP

4:15 PM | Break Out Session:

Search Engine Optimization: How to Become the Master of Your Domain

The pandemic fueled healthcare related searches at an unprecedented level.  The power of Google and other search engines and directories control your destiny as a marketer now more than ever.  In this workshop-style presentation, we will cover the simple and more complex SEO attributes and techniques and how they influence your organic search engine results.

McDaniels Marketing
Randy McDaniels, President
Jim Hover, Website Project Manager

8:30 AM |Break Out Session:

Translational Branding — A New Way to Think About Extending Brand Messages

Translational branding sheds the myth that brands must be conformed and consistent at every step. The bigger and less homogenous health systems and their audiences become, the more their messaging requires translation. While the “McDonald’s” approach offers comfort and familiarity for many brands in different industries, healthcare brands still benefit from engaging their audiences with “local flavor.”

The translational branding model is adapted from translational research. Translational research is a discipline that examines new ways to apply clinical delivery to different settings and populations. Similarly, translational branding acts as a bridge to connect findings to populations, helping healthcare brands connect with disparate audiences more effectively and efficiently. In this model, the brand starts by translating its unique position to audience segments through their delivery channels of choice. The key is the development of a position for your brand that can be consistent yet flexible enough to allow for translation to different audiences — enhancing your brand’s relevance.

Springboard Brand & Creative Strategy
Mike Chapman, Senior VP, Account Services

8:30 AM |Break Out Session:

Disruptor Insights: What do consumers REALLY think about disruptors vs. traditional healthcare?

Much has been written about the impact of disruptors on healthcare. From technology companies and startups to giant retailers, there are new “doors” to access primary care. What do consumers actually think about these options? Digital ethnography, along with a national research study of more than 1,000 consumers, reveals how people feel about their options, and how they may be changing how they think about their (starting point for) care.

Core Health
Laila Waggoner Sr., Healthcare Strategist

Feedback
Dean Browell, Chief Behavioral Officer

9:45 AM |Break Out Session:

Controlling Your Image — Reputation Management for Your Healthcare Organization

Your organization’s online reputation is paramount to its success. Most patients seek online reviews before choosing a provider. Knowing how to manage your listings and increase positive reviews across multiple platforms is a daunting but vital task. With hands-on experience juggling multiple healthcare organizations’ hospitals, providers and location listings, Sue Webb, Director of Strategy at Cork Tree Creative, will provide insight into this ever-changing but essential part of your marketing efforts.

Cork Tree
Sue Webb, Director of Strategy

9:45 AM |Break Out Session:

Optimized for Success: The 4 Pillars of Campaign Optimization

You hustled and worked overtime to launch the new campaign. Mission accomplished? Not so fast. In today’s digital world, launching a campaign is just the beginning of performance success. In this fast paced and fun session, learn multiple best practices to optimize your campaigns for maximum ROI. Take back to the office optimization best practices along with insights to set expectations with stakeholders about how to evaluate performance.

Hailey Sault
Stephen Moegling, Chief Strategy Officer

11:15 AM |Break Out Session:

Navigating the New Media Landscape

At a time when healthcare coverage has never been more crucial, newsrooms across Illinois are shrinking. Whether it’s newspapers or broadcast outlets, staffs are smaller and turnover is more pronounced. As changes occur in journalism, it can be harder to attract earned media coverage for your hospital or health system. This session will discuss trends in local journalism and how those changes affect how journalists work. Learn strategies and tips for cultivating and maintaining strong relationships with local media. Increase the likelihood of getting coverage by understanding media needs and how to make your releases and pitches stand out. Learn effective strategies for coaching healthcare providers in navigating interviews with reporters who may not have background in covering healthcare issues.

Memorial Health
Angie Muhs, Communications Manager

11:15 AM |Break Out Session:

Improve Your Referring Physician Content “House”: 8 Strategies to Get More Referrals from Your Physician Content Program

Hospitals and health systems focused their content marketing on consumers for the last two years — for good reason. As service line and program capacities rebound, now is the perfect time to re-evaluate your content plans with an eye toward referring physicians. Referring physician relationships are a prime source of patient acquisition and revenue growth. It’s imperative that your content strategy and communications drive their referrals to specialty programs and services. In this session, you’ll learn how to develop a practical content strategy and tactics to evaluate what’s important for physician audiences. Starting with a content audit, GLC will take you through a six-step process for success.

GLC
Shannon Cummins, VP, Business Development

12:30 PM |Lunch and Keynote:

The Future of Healthcare in 2030

What does the next decade of healthcare hold? Based on the book Joe Public 2030, there are five potent predictions reshaping how consumers engage healthcare. From AI and personal monitoring to new competition, from the politicization of healthcare to growing health disparities, hear how the future might emerge and how you can prepare for — or even shape — that future.

Revive
Stephanie Wierwille, SVP, Integrated Marketing

2022 Pinnacle Awards

The Pinnacle Awards Presentation will be 7:00 PM Oct. 13, 2022. Winners take home bragging rights, a shiny trophy, and a healthy dose of self-esteem to prepare for the upcoming year’s creative streak. Don’t miss the ISHMPR Event of the Year!

Hotel Reservations

Guests can make their reservation by calling 309-699-7711 by Sept. 21, 2022. After this date, reservations will be taken on a space available basis only. Par-A-Dice Hotel & Casino is offering $99 room rate for a king or double standard room. If you would like to reserve a one-bedroom executive or luxury suite for $129, you must call the hotel directly to book.

Guests can also book online by going to this exact web address — https://www.paradicecasino.com/groups — and enter code HEAJ22C. Guests will need to adjust their check-in and check-out dates. All guests are responsible for making their reservations by the cut-off date of Sept. 21, 2022. After this date, any unsold rooms will be released.

  Par-A-Dice Hotel & Casino

Conveniently located off I-74, the Par-A-Dice Hotel & Casino is 20 minutes from Peoria International Airport. The hotel offers complimentary parking and local shuttle service (pre-scheduled). Stay on-site and roll the dice at the casino, grab some food at the Tin Lizard, Boyd’s Steakhouse or Nelson’s Deli, or take in the majestic beauty of the riverfront.

Conference Cancellation Policy

Cancellations received in writing 30 days prior to the conference will be given a full refund. No refunds will be given for cancellations received less than 30 days prior and day-of-event-no-shows. Substitutions accepted. We are looking forward to an IN-PERSON event for this year’s fall conference! We will plan to follow all CDC guidelines at the time of the event.

After Party Sponsor – Source 309

Friday Lunch Sponsor – Mediate.ly