Four Perks of being an ISHMPR Member

Conferences – Not just about food and beverages At ISHMPR, conferences are about more than…

Published February 24, 2020
3 minutes read

5 Steps for Implementing an Effective Content Strategy

In the current media landscape, the content your brand puts into the world can sometimes…

Published December 3, 2019
5 minutes read

Simplifying Marketing Campaigns

Creating a marketing campaign requires planning, precision, and a predetermined goal that your organization can…

Published August 14, 2019
1 minute read

Scenario Planning as a Tool for Future Success

Storytelling is a powerful tool. In “Harnessing the Power of a Vision for the Future…

Published July 11, 2019
1 minute read

How to Land Coverage with National Healthcare Media

There’s nothing quite like telling your boss “The Today Show is coming.” National media puts…

Published February 22, 2016
1 minute read

McDaniels Healthcare Marketing Develops Groundbreaking Letter-Writing Module

(Pekin, Ill.) McDaniels Healthcare Marketing, a communications firm headquartered in Pekin, Ill., recently worked with…

Published May 5, 2015
3 minutes read

ISHMPR Recognizes Patty Peterson with Individual Achievement Award

New Lenox, IL (Oct. 27, 2014)—The Illinois Society for Healthcare Marketing and Public Relations (ISHMPR)…

Published November 7, 2014
5 minutes read

Slides available from July 17, 2014 Webinar

In case you missed the webinar, or if you want to review some of the…

Published September 10, 2014
Less than a minute read

Tips and Trends: Positioning Your Physicians as Everyday Experts presented by Jennifer Boroff and Victoria Gestner from Henson Consulting

When it comes to consumer friendly content, a great chasm exists between physicians and the…

Published August 12, 2013
Less than a minute read

Slideshow Available From May 16, 2013 Webinar From Ten Adams

This third webinar from our 2013 Sandwich Smarts series, entitled “A Guide to Diagnosing, Treating…

Published July 10, 2013
Less than a minute read