6 Things to Start Doing to Improve Your Online Reputation

Becoming a brand superstar takes a bit more effort than before. Your online reputation matters…

Published December 16, 2020
6 minutes read

4 Perks of being an ISHMPR Member

Conferences – Not just about food and beverages At ISHMPR, conferences are about more than…

Published February 24, 2020
3 minutes read

5 Steps for Implementing an Effective Content Strategy

In the current media landscape, the content your brand puts into the world can sometimes…

Published December 3, 2019
5 minutes read

Simplifying Marketing Campaigns

Creating a marketing campaign requires planning, precision, and a predetermined goal that your organization can…

Published August 14, 2019
1 minute read

Scenario Planning as a Tool for Future Success

Storytelling is a powerful tool. In “Harnessing the Power of a Vision for the Future…

Published July 11, 2019
1 minute read

How to Land Coverage with National Healthcare Media

There’s nothing quite like telling your boss “The Today Show is coming.” National media puts…

Published February 22, 2016
1 minute read

McDaniels Healthcare Marketing Develops Groundbreaking Letter-Writing Module

(Pekin, Ill.) McDaniels Healthcare Marketing, a communications firm headquartered in Pekin, Ill., recently worked with…

Published May 5, 2015
3 minutes read

ISHMPR Recognizes Patty Peterson with Individual Achievement Award

New Lenox, IL (Oct. 27, 2014)—The Illinois Society for Healthcare Marketing and Public Relations (ISHMPR)…

Published November 7, 2014
5 minutes read

Slides available from July 17, 2014 Webinar

In case you missed the webinar, or if you want to review some of the…

Published September 10, 2014
Less than a minute read

Tips and Trends: Positioning Your Physicians as Everyday Experts presented by Jennifer Boroff and Victoria Gestner from Henson Consulting

When it comes to consumer friendly content, a great chasm exists between physicians and the…

Published August 12, 2013
Less than a minute read