ISHMPR Ideas
6 Things to Start Doing to Improve Your Online Reputation
Becoming a brand superstar takes a bit more effort than before. Your online reputation matters…
6 minutes read
4 Perks of being an ISHMPR Member
Conferences – Not just about food and beverages At ISHMPR, conferences are about more than…
3 minutes read
5 Steps for Implementing an Effective Content Strategy
In the current media landscape, the content your brand puts into the world can sometimes…
5 minutes read
Simplifying Marketing Campaigns
Creating a marketing campaign requires planning, precision, and a predetermined goal that your organization can…
1 minute read
Scenario Planning as a Tool for Future Success
Storytelling is a powerful tool. In “Harnessing the Power of a Vision for the Future…
1 minute read
How to Land Coverage with National Healthcare Media
There’s nothing quite like telling your boss “The Today Show is coming.” National media puts…
1 minute read
McDaniels Healthcare Marketing Develops Groundbreaking Letter-Writing Module
(Pekin, Ill.) McDaniels Healthcare Marketing, a communications firm headquartered in Pekin, Ill., recently worked with…
3 minutes read
ISHMPR Recognizes Patty Peterson with Individual Achievement Award
New Lenox, IL (Oct. 27, 2014)—The Illinois Society for Healthcare Marketing and Public Relations (ISHMPR)…
5 minutes read
Slides available from July 17, 2014 Webinar
In case you missed the webinar, or if you want to review some of the…
Less than a minute read
Tips and Trends: Positioning Your Physicians as Everyday Experts presented by Jennifer Boroff and Victoria Gestner from Henson Consulting
When it comes to consumer friendly content, a great chasm exists between physicians and the…
Less than a minute read