2022 Fall Conference

Colloborcate!™: How to Inspire Your Team and Roll with the Daily Challenges
Presemts Cooaborcate!™ – Maxine Shapiro, Keynote Speaker

Keeping It Local Using Data to Measure and Reduce Patient Outmigration in Rural Markets
IntelliMed – Adam Tiedt, Regional Vice President, Business Development

Building Your Bench: Hiring, Coaching, and Inspiring Great Performers
Barlow / McCarthy – Susan Boydell, Partner & Allison McCarthy, Leadership Coach

Online Advertising Best Practices for Hospitals and Clinics
Pilot Digital – John Holmes, Managing Partner

Increasing Employee Attraction and Retention with Company Culture
Systemax – Brett Jackson, CEO

Calling All Talent! The Role of Marketing in Recruitment and Retention
Chartwell Agency – Emily Hartzog, VP

Search Engine Optimization: How to Become the Master of Your Domain
McDaniels Healthcare Marketing – Randy McDaniels, President & Jim Hover, Website Project Manager

Translational Branding: A New Way to Think About Extending Brand Messages
Springboard Brand & Creative Strategy – Mike Chapman, Senior VP, Account Services

How to Make Your Brand a Competitive Advantage: Inside and Out
Core Health – Laila Waggoner, Sr. Healthcare Strategist & Beth Crivello-Wagner, VP, Brand Services

Controlling Your Image: Reputation Management for Your Healthcare Organization
Cork Tree Creative – Sue Webb, Director of Strategy

Optimized for Success: The 4 Pillars of Campaign Optimization
Hailey Sault – Stephen Moegling, Chief Strategy Officer

Navigating the New Media Landscape
Memorial Health – Angie Muhs, Communications Manager

Improving Your Referring Physician Content “House: 8 Strategies to Get More Referrals from Your Physician Content Program
GLC – Shannon Cummins, VP, Business Development

The Future of Healthcare in 2030
Revive – Stephanie Wierwille, SVP, Integrated Marketing