2022 Fall Conference

Agenda

 

Thursday, October 13

11:00 AM – Welcome & Keynote

 

Colloborcate!™: How to Inspire Your Team and Roll with the Daily Challenges
Presemts Cooaborcate!™ – Maxine Shapiro, Keynote Speaker

1:30 PM – Concurrent Sessions

 

Keeping It Local Using Data to Measure and Reduce Patient Outmigration in Rural Markets
IntelliMed – Adam Tiedt, Regional Vice President, Business Development

Building Your Bench: Hiring, Coaching, and Inspiring Great Performers
Barlow / McCarthy – Susan Boydell, Partner & Allison McCarthy, Leadership Coach

3:00 PM – Concurrent Sessions

 

Online Advertising Best Practices for Hospitals and Clinics
Pilot Digital – John Holmes, Managing Partner

Increasing Employee Attraction and Retention with Company Culture
Systemax – Brett Jackson, CEO

4:15 PM – Concurrent Sessions

 

Calling All Talent! The Role of Marketing in Recruitment and Retention
Chartwell Agency Emily Hartzog, VP

Search Engine Optimization: How to Become the Master of Your Domain
McDaniels Healthcare MarketingRandy McDaniels, President & Jim Hover, Website Project Manager

Friday, October 14

 

8:30 AM – Concurrent Sessions

 

Translational Branding: A New Way to Think About Extending Brand Messages
Springboard Brand & Creative Strategy – Mike Chapman, Senior VP, Account Services

How to Make Your Brand a Competitive Advantage: Inside and Out
Core Health – Laila Waggoner, Sr. Healthcare Strategist & Beth Crivello-Wagner, VP, Brand Services

9:45 AM – Concurrent Sessions

 

Controlling Your Image: Reputation Management for Your Healthcare Organization
Cork Tree Creative – Sue Webb, Director of Strategy

Optimized for Success: The 4 Pillars of Campaign Optimization
Hailey Sault – Stephen Moegling, Chief Strategy Officer

11:15 AM – Concurrent Sessions

 

Navigating the New Media Landscape
Memorial Health – Angie Muhs, Communications Manager

 

Improving Your Referring Physician Content “House: 8 Strategies to Get More Referrals from Your Physician Content Program
GLC – Shannon Cummins, VP, Business Development

12:30 PM – Lunch & Keynote

 

The Future of Healthcare in 2030
Revive – Stephanie Wierwille, SVP, Integrated Marketing