We would like to thank the attendees, speakers and sponsors for making the Fall 2022 ISHMPR Conference a resounding success! If you missed the conference, a portion of the sessions were recorded on video for your viewing pleasure. Enjoy! Colloborcate!™: How to Inspire Your Team and Roll with the Daily Challenges Keeping It Local Using Data to Measure and Reduce Patient Outmigration in Rural Markets Building Your Bench: Hiring, Coaching, and Inspiring Great Performers Online Advertising Best Practices for Hospitals and Clinics Increasing Employee Attraction and Retention with Company Culture Calling All Talent! The Role of Marketing in Recruitment and Retention Search Engine Optimization: How to Become the Master of Your Domain Translational Branding: A New Way to Think About Extending Brand Messages How to Make Your Brand a Competitive Advantage: Inside and Out Controlling Your Image: Reputation Management for Your Healthcare Organization Optimized for Success: The 4 Pillars of Campaign Optimization Navigating the New Media Landscape Improving Your Referring Physician Content “House: 8 Strategies to Get More Referrals from Your Physician Content Program The Future of Healthcare in 2030
2022 Fall Conference
Agenda
Thursday, October 13
11:00 AM – Welcome & Keynote
Presents Cooaborcate!™ – Maxine Shapiro, Keynote Speaker
1:30 PM – Concurrent Sessions
IntelliMed – Adam Tiedt, Regional Vice President, Business Development
Barlow / McCarthy – Susan Boydell, Partner & Allison McCarthy, Leadership Coach
3:00 PM – Concurrent Sessions
Pilot Digital – John Holmes, Managing Partner
Systemax – Brett Jackson, CEO
4:15 PM – Concurrent Sessions
Chartwell Agency – Emily Hartzog, VP
McDaniels Healthcare Marketing – Randy McDaniels, President & Jim Hover, Website Project Manager
Friday, October 14
8:30 AM – Concurrent Sessions
Springboard Brand & Creative Strategy – Mike Chapman, Senior VP, Account Services
Core Health – Laila Waggoner, Sr. Healthcare Strategist & Beth Crivello-Wagner, VP, Brand Services
9:45 AM – Concurrent Sessions
Cork Tree Creative – Sue Webb, Director of Strategy
Hailey Sault – Stephen Moegling, Chief Strategy Officer
11:15 AM – Concurrent Sessions
Memorial Health – Angie Muhs, Communications Manager
GLC – Shannon Cummins, VP, Business Development
12:30 PM – Lunch & Keynote
Revive – Stephanie Wierwille, SVP, Integrated Marketing
