2022 Fall Conference

We would like to thank the attendees, speakers and sponsors for making the Fall 2022 ISHMPR Conference a resounding success!

If you missed the conference, a portion of the sessions were recorded on video for your viewing pleasure.  Enjoy!



Thursday, October 13

11:00 AM – Welcome & Keynote


Colloborcate!™: How to Inspire Your Team and Roll with the Daily Challenges
Presents Cooaborcate!™ – Maxine Shapiro, Keynote Speaker

1:30 PM – Concurrent Sessions


Keeping It Local Using Data to Measure and Reduce Patient Outmigration in Rural Markets
IntelliMed – Adam Tiedt, Regional Vice President, Business Development

Building Your Bench: Hiring, Coaching, and Inspiring Great Performers
Barlow / McCarthy – Susan Boydell, Partner & Allison McCarthy, Leadership Coach

3:00 PM – Concurrent Sessions


Online Advertising Best Practices for Hospitals and Clinics
Pilot Digital – John Holmes, Managing Partner

Increasing Employee Attraction and Retention with Company Culture
Systemax – Brett Jackson, CEO

4:15 PM – Concurrent Sessions


Calling All Talent! The Role of Marketing in Recruitment and Retention
Chartwell Agency Emily Hartzog, VP

Search Engine Optimization: How to Become the Master of Your Domain
McDaniels Healthcare MarketingRandy McDaniels, President & Jim Hover, Website Project Manager

Friday, October 14


8:30 AM – Concurrent Sessions


Translational Branding: A New Way to Think About Extending Brand Messages
Springboard Brand & Creative Strategy – Mike Chapman, Senior VP, Account Services

How to Make Your Brand a Competitive Advantage: Inside and Out
Core Health – Laila Waggoner, Sr. Healthcare Strategist & Beth Crivello-Wagner, VP, Brand Services

9:45 AM – Concurrent Sessions


Controlling Your Image: Reputation Management for Your Healthcare Organization
Cork Tree Creative – Sue Webb, Director of Strategy

Optimized for Success: The 4 Pillars of Campaign Optimization
Hailey Sault – Stephen Moegling, Chief Strategy Officer

11:15 AM – Concurrent Sessions


Navigating the New Media Landscape
Memorial Health – Angie Muhs, Communications Manager


Improving Your Referring Physician Content “House: 8 Strategies to Get More Referrals from Your Physician Content Program
GLC – Shannon Cummins, VP, Business Development

12:30 PM – Lunch & Keynote


The Future of Healthcare in 2030
Revive – Stephanie Wierwille, SVP, Integrated Marketing