2022 Fall Conference
We would like to thank the attendees, speakers and sponsors for making the Fall 2022 ISHMPR Conference a resounding success!
If you missed the conference, a portion of the sessions were recorded on video for your viewing pleasure. Enjoy!
Agenda
Thursday, October 13
11:00 AM – Welcome & Keynote
Colloborcate!™: How to Inspire Your Team and Roll with the Daily Challenges
Presents Cooaborcate!™ – Maxine Shapiro, Keynote Speaker
1:30 PM – Concurrent Sessions
Keeping It Local Using Data to Measure and Reduce Patient Outmigration in Rural Markets
IntelliMed – Adam Tiedt, Regional Vice President, Business Development
Building Your Bench: Hiring, Coaching, and Inspiring Great Performers
Barlow / McCarthy – Susan Boydell, Partner & Allison McCarthy, Leadership Coach
3:00 PM – Concurrent Sessions
Online Advertising Best Practices for Hospitals and Clinics
Pilot Digital – John Holmes, Managing Partner
Increasing Employee Attraction and Retention with Company Culture
Systemax – Brett Jackson, CEO
4:15 PM – Concurrent Sessions
Calling All Talent! The Role of Marketing in Recruitment and Retention
Chartwell Agency – Emily Hartzog, VP
Search Engine Optimization: How to Become the Master of Your Domain
McDaniels Healthcare Marketing – Randy McDaniels, President & Jim Hover, Website Project Manager
Friday, October 14
8:30 AM – Concurrent Sessions
Translational Branding: A New Way to Think About Extending Brand Messages
Springboard Brand & Creative Strategy – Mike Chapman, Senior VP, Account Services
How to Make Your Brand a Competitive Advantage: Inside and Out
Core Health – Laila Waggoner, Sr. Healthcare Strategist & Beth Crivello-Wagner, VP, Brand Services
9:45 AM – Concurrent Sessions
Controlling Your Image: Reputation Management for Your Healthcare Organization
Cork Tree Creative – Sue Webb, Director of Strategy
Optimized for Success: The 4 Pillars of Campaign Optimization
Hailey Sault – Stephen Moegling, Chief Strategy Officer
11:15 AM – Concurrent Sessions
Navigating the New Media Landscape
Memorial Health – Angie Muhs, Communications Manager
Improving Your Referring Physician Content “House: 8 Strategies to Get More Referrals from Your Physician Content Program
GLC – Shannon Cummins, VP, Business Development
12:30 PM – Lunch & Keynote
The Future of Healthcare in 2030
Revive – Stephanie Wierwille, SVP, Integrated Marketing