2021 Fall Conference

Building Physician Loyalty: The Power of Hearing the Referring Physician Voice
Barlow/McCarthy – Susan Boydell, Partner
Klein & Partners – Rob Klein, Founder & CEO

The Kane County COVID-19 Story: Using Aggressive Communications to Vaccinate 70% of the Residents
TAG Communications, Inc. – Randy Jacobs, President
Kane County Health Department – Michael Isaacson, Assistant Director of Community Health

Developing Your Marketing Team – Considerations for Hiring or Working with an Agency to Deliver Results
Chartwell Agency – Emily Hartzog, VP
Valley Blood Center – Lisa Entrikin, CEO, Rock River

Using Content Marketing to Connect and Engage
Geonetric – John Whaley, Senior Account Strategist
Silver Cross Hospital – Debra Robbins, Director of Marketing and Communications

Creating Curiosus Magazine: The Art and Science of Medical Storytelling
Werremeyer Creative – Steve Hartman, VP Creative Director for Healthcare

So, You Have a Podcast …. Now What?
DoctorPodcasting – Bill Klaproth, Director of Marketing
Riverside Healthcare – Carl Maronich, Director of Marketing and Public Relations

Insider Tips: 5 Fast Ways Your Peers Are Ramping Up Revenue
Welltok Inc. – Jaci Haack, VP Strategic Accounts

Digital Marketing: Do You Know Who Is Coming Through Your Other Front Door?
Legato Healthcare Marketing – Amy Yaeger, VP Strategic Services
Rochelle Community Hospital – Michelle LaPage, Foundation, Marketing & Organizational Development Manager

The New Rules of Consumer Engagement
Hailey Sault – Stephen Moegling, SVP, Growth & Marsha Hystead, Partner, Chief Creative Officer

How to Effectively Manage Your Online Reputation
McDaniels Marketing – Randy McDaniels, President; Shelly Masters, Account Manager; and Amanda Hochertz, Digital Marketing Specialist

Home Haircuts and Hoarding Toilet Paper: An Unexpected Approach to Delayed Cancer Screenings
OSF HealthCare – Angela Kasel, MS, MHA, FACHE, Director of Marketing and Communications & Joel Matzenbacher, Video Production Coordinator

You Are Brave: How to Differentiate Your Hospital Through Community Outreach Programs (like Anti-Bullying)
Michael Walters Advertising – Jim Lake, VP/Managing Partner & Nick Jones, Director of Outreach

Refresh, Repurpose, Repackage—Relax: A Content Toolkit to Give Your Content Legs for Miles
GLC – Shannon Cummins, VP Business Development

Marketing to People with Intimate Healthcare Needs
Central States Media – Ann Johnson, President & Ali Hogan, Project Manager