2021 Fall Conference


Thursday, October 14

10:00 AM – Registration & Exhibits Open

11:00 AM – Welcome & Keynote

Building Physician Loyalty: The Power of Hearing the Referring Physician Voice
Barlow/McCarthy – Susan Boydell, Partner
Klein & Partners – Rob Klein, Founder & CEO

Sponsored By:

Imageworks Logo

12:00 PM – Lunch

Sponsored By:

1:00 PM – Concurrent Sessions

The Kane County COVID-19 Story: Using Aggressive Communications to Vaccinate 70% of the Residents
TAG Communications, Inc. – Randy Jacobs, President
Kane County Health Department – Michael Isaacson, Assistant Director of Community Health

Developing Your Marketing Team – Considerations for Hiring or Working with an Agency to Deliver Results
Chartwell Agency – Emily Hartzog, VP
Valley Blood Center – Lisa Entrikin, CEO, Rock River

2:15 PM – Concurrent Sessions

Using Content Marketing to Connect and Engage
Geonetric – John Whaley, Senior Account Strategist
Silver Cross Hospital – Debra Robbins, Director of Marketing and Communications

Creating Curiosus Magazine: The Art and Science of Medical Storytelling
Werremeyer Creative – Steve Hartman, VP Creative Director for Healthcare

3:30 PM – Break with Exhibitors

Sponsored By:

4:00 PM – Concurrent Sessions

So, You Have a Podcast …. Now What?
DoctorPodcasting Bill Klaproth, Director of Marketing
Riverside Healthcare Carl Maronich, Director of Marketing and Public Relations

Insider Tips: 5 Fast Ways Your Peers Are Ramping Up Revenue
Welltok Inc.Jaci Haack, VP Strategic Accounts

6:00 PM – Cocktail Hour

Sponsored By:

7:00 PM – Dinner & Pinnacle Awards

Sponsored By:

Friday, October 15

7:30 AM – Exhibits Open & Breakfast

8:30 AM – Concurrent Sessions

Digital Marketing: Do You Know Who Is Coming Through Your Other Front Door?
Legato Healthcare Marketing – Amy Yaeger, VP Strategic Services
Rochelle Community Hospital – Michelle LaPage, Foundation, Marketing & Organizational Development Manager

The New Rules of Consumer Engagement
Hailey Sault Stephen Moegling, SVP, Growth & Marsha Hystead, Partner, Chief Creative Officer

9:30 AM – Concurrent Sessions

How to Effectively Manage Your Online Reputation
McDaniels Marketing Randy McDaniels, President & Shelly Masters, Account Manager

Home Haircuts and Hoarding Toilet Paper: An Unexpected Approach to Delayed Cancer Screenings
OSF HealthCareAngela Kasel, MS, MHA, FACHE, Director of Marketing and Communications & Joel Matzenbacher, Video Production Coordinator

10:30 AM – Break with Exhibitors

Sponsored By:

11:00 AM – Concurrent Sessions

You Are Brave: How to Differentiate Your Hospital Through Community Outreach Programs (like Anti-Bullying)
Michael Walters Advertising Jim Lake, VP/Managing Partner & Nick Jones, Director of Outreach

Refresh, Repurpose, Repackage—Relax: A Content Toolkit to Give Your Content Legs for Miles
GLCShannon Cummins, VP Business Development

12:30 PM – Lunch & Keynote

Marketing to People with Intimate Healthcare Needs
Central States Media – Ann Johnson, President & Ali Hogan, Project Manager

Sponsored By:

Hotel Information

DoubleTree by Hilton Hotel Chicago-Alsip

5000 W. 127th St. Alsip, IL 60803


Room Rate $129

Please advise your guests to make their reservations using the group code IPR via telephone (800) 222-8733 or website www.chicagoalsip.doubletree.com and inputting the code into the “Group Code” area under the “Add Special Rate Code” section. All guests are responsible for making their reservations by the cut-off date 09/23/2021. After this date, any unsold rooms will be released.

We are looking forward to an IN-PERSON event for this year’s fall conference! However, we will monitor all state and local guidelines throughout the year and plan to adjust to a virtual event if circumstances don’t allow for an in-person gathering.

Hotel Description

Property Location

With a stay at DoubleTree by Hilton Chicago – Alsip in Alsip, you’ll be within a 15-minute drive of Tinley Park Convention Center and Trinity Christian College. This hotel is 10.1 mi (16.3 km) from Hollywood Casino Amphitheatre and 15.7 mi (25.3 km) from University of Chicago.


Make yourself at home in one of the 193 guestrooms featuring refrigerators and LCD televisions. Complimentary wireless Internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms have complimentary toiletries and hair dryers. Conveniences include phones, as well as safes and complimentary weekday newspapers.


Be sure to enjoy recreational amenities including an indoor pool and a 24-hour fitness center. Additional features at this hotel include complimentary wireless Internet access, gift shops/newsstands, and wedding services.


Grab a bite to eat at Allgauers Restaurant, a restaurant which features a bar/lounge, or stay in and take advantage of the room service (during limited hours). Full breakfasts are served on weekdays from 7:00 AM to 10:00 AM and on weekends from 7:00 AM to 10:30 AM for a fee.

Business Amenities

Featured amenities include complimentary wired Internet access, a business center, and express check-out. A roundtrip airport shuttle is complimentary at scheduled times.

Available Sponsorship Opportunities

To confirm your sponsorship/exhibit space, return the attached form to Program Co-Chair Lauren Freehill via email or mail to: ATTN: Lauren Freehill, OSF HealthCare, 330 SW. Adams St. Peoria, IL 61602.

Day Sponsorship Cost Sponsor
Thursday After Party Sponsor $1,500 Open
Friday Breakfast Sponsor $1,250 Open
Both Exhibitors per/organization $795 Open
Both Gift Bag Materials per/organization $250 Open