2018 Tri-State Conference

The 2018 Tri-State Conference Adventures in Healthcare Marketing and PR will be held September 19-21 at the Glacier Canyon Lodge – Wilderness Resort in Wisconsin Dells, WI. The conference will feature lively keynote speakers, workshops, networking opportunities, an exhibitor showcase and a grand awards ceremony.


Public relations, marketing and business development professionals throughout the country looking to further their healthcare background and expertise. Members and non-members are welcome to attend the conference.


• Digital media
• Staying creative while under compliance
• Balancing privacy and convenience
• DIY healthcare
• Putting a price on positive outcomes
• Engaging millennials
• Crisis communications
• Mobile marketing: Platforms/technology and implementation
• Unexpected social media strategies in healthcare
• Patient engagement for wellness and preventive care
• ACO’s success, challenges and insurer’s perspective


• Unlikely partnerships that work
• Trends in purchasing healthcare
• Healthcare systems and physician promotion
• Transparency tools for tracking patient and
physician data: Case studies/comparisons
• Physician relations programs and marketing
departments: Working together
• PR/Marketing and communications case studies
• How to be a storyteller, not a marketer
• Telemedicine

Conference Schedule

10:30 a.m. Golf Outing at Trappers Turn Golf Club
4:00 – 5:00 p.m. Conference Registration
5:00 – 6:00 p.m. Happy Hour With Exhibitor Showcase
Plan to join us for a fun, informal networking reception!
6:00 – 6:30 p.m. Transportation to Knuckleheads
6:30 – 9:30 p.m. Networking Event With Exhibitors at Knuckleheads
Master an Escape Room and enjoy bowling and a pizza buffet.

7:00-8:00 a.m. Registration

7:30-8:45 a.m. Breakfast/Annual Meetings

8:45-10:15 a.m. Keynote Speaker

10:15-10:45 a.m. Break and Exhibitor Showcase

10:45-11:45 a.m. Breakout Sessions 1

11:45 a.m.-12:45 p.m. Lunch

12:45-1:15 p.m. Break and Exhibitor Showcase

1:15-2:15 p.m. Breakout Sessions 2

2:15-2:45 p.m. Break and Exhibitor Showcase

2:45-3:45 p.m. Breakout Sessions 3

3:45-4:00 p.m. Break and Exhibitor Showcase

4:00-5:00 p.m. Breakout Sessions 4

6:30-7:30 p.m. Cocktail Hors d’oeuvres Reception with Exhibitor Showcase

7:30-9:30 p.m. Dinner, Leadership Recognition and Awards

9:30 p.m. Social Event

7:45-8:45 a.m. Breakfast

8:45-9:45 a.m. Panel Discussion

9:45-11:00 a.m. Keynote Speaker

11:00 a.m. Conference Concludes

View the entire 2018 Tri-State Conference speaker schedule:


Glacier Canyon Lodge – Wilderness Resort, Wisconsin Dells, WI
Rooms are available at Glacier Canyon Lodge – Wilderness Resort at a special group rate of $99 for a double-queen room or $139 for a 2-bedroom deluxe room. Other details coming soon.

To make a reservation within the Tri-State room block please call the Glacier Canyon Lodge at (800) 867-9453 and use Group Code #666084.

Reservation Deadline: August 20, 2018