Please note that all entries this year are being done online. All submissions require an Entry Form. You will need to log into your member page and select “Pinnacle Entries.”  Further details can be found on our Entry Submission page.

Any advertising campaign relying solely on paid advertising and sales promotion techniques in two or more mediums, which promote a healthcare organization, its programs, services or event may be entered into this category. Examples include radio, TV, print, online and billboard advertising. Upload submissions as files or link to a URL.  (Note: Individual components also may be entered in other specific categories.)

Any design utilized for or placed outside, on a bus shelter, inside public transportation or via billboard. Please include the purpose of the promotion, the location of the billboard or outdoor promotion, the reason for the location and the reach of the promotion. Upload a JPG photo of the design.

Advertising which promotes a healthcare organization, its programs or services and has appeared in a newspaper, magazine or other print medium may be entered in this category. For each entry, submit one copy of each piece.

Any radio spot or series promoting a healthcare organization, its programs or services, should be entered in this category. Public service announcements are not eligible (PSAs). No distinction will be made between 10, 20, 30 and 60-second commercials. For each entry, submit one copy of the script and one audio MP3. Series of commercials may be uploaded on one MP3 file. If submitting multiple entries in this category, please submit a separate MP3 for each entry.

Any single television spot or series promoting a healthcare organization, its programs or services, should be entered in this category. Public service announcements are not eligible (PSAs). No distinction will be made between 10, 30 and 60-second commercials. For each entry, submit one copy of the script and upload videos or provide a URL. Series of commercials may be uploaded in one video. If submitting multiple entries in this category, please submit a separate video for each entry.

Annual publications including community benefit reports, which present a picture of the overall performance of the healthcare organization to its board of directors, investors or service-area residents, should be entered in this category.

Entries in this category may include pamphlets, brochures and guides that promote the organization, its programs and services to residents of the healthcare organization’s service area. The literature also can be used to educate patients about a specific program or service. Entries may be individual projects or a series of related individual projects. Upload one copy of each piece.

A single direct mail piece or a series (three or more) that promotes a healthcare organization, its programs, services or event may be entered in this category. Do not enter community newsletters or annual reports into this category. For each entry, upload one copy of each piece.

Any outbound email marketing program including e-publications, advertisements or surveys that are exclusively e-mailed to consumers or other target audiences, or social marketing through social network platforms such as Facebook, Twitter and YouTube. For each entry, upload one file in video/MP3 format or provide a URL, along with a PDF of the e-marketing or social marketing initiative.

Publications and/or electronic communications/platforms intended to keep employees aware of the healthcare organization and its programs and services should be entered into this category. Submit two to four different issues of a publication. For electronic communications, upload as a MP3/video or provide a URL along with a print in PDF format.

Any fund-raising project that benefitted a foundation and culminated between June 1, 2017 and May 31, 2018. Entries should illustrate project planning and implementation, as well as results of the efforts and how they impacted the organization.

A marketing program using multi-media tactics (paid and unpaid). Examples include direct mail, news releases, media relations, and radio, TV and print advertising. The campaign must demonstrate achievement of marketing excellence through research, measurable campaign objectives, concise strategies, implementation, evaluation and achievement of measurable results.

Any internal or external project dedicated to the management of a central issue/crisis that impacted the healthcare organization. This could be a one-time crisis intervention, an ongoing educational or communication campaign related to a single issue or topic, or ongoing management of a controversial issue that impacts the healthcare organization. Clearly identify the strategy and tactics employed and provide examples of the communications content and media used (e.g., social media, closed circuit television, daily newspaper).

Entries in this category include letters to the editor or opinion editorials, bylined articles or feature stories about an issue/topic that is important to the healthcare organization or highlights the expertise, programs or services at the healthcare organization. Provide the pitch, news release, media alert or draft of the letter, op-ed or article, as well as the media list and links to where the story/article/letter/op-ed was placed. If a link isn’t available, upload a PDF.

Publications intended to convey news and other information about the healthcare organization and its programs, services and facility to targeted audiences should be entered into this category. Provide two to four different issues.

This category applies to any project or campaign that markets or improves the patient experience/satisfaction. This can include internally and externally focused campaigns using any type of media. Inclusion of measurement tools and return on investment are key to this entry.

This category is designed to showcase projects and methods that illustrate how your organization partners with physicians in delivering specific healthcare services or programs to your community, as well as projects related to encouraging new physicians to join your organization.

Entries in this category include projects designed to publicize, promote or support specific events or services of the healthcare organization and that use a variety of communication methods to reach a target audience. Examples include health screenings, anniversary celebrations, open houses, grand openings, educational seminars, contests, etc. For each entry, submit one copy of each piece. Submit photographs not to exceed 8.5 x 11 of outdoor, oversized or three-dimensional advertising. Submit audiovisual materials in MP3/video format or provide a URL. (Note: Individual components also may be entered in other specific categories.)

Videos created primarily for a specific non-commercial audience should be entered in this category. Examples include patient or medical education, employee orientation, physician recruitment and community relations. Entries will be judged on concept, creativity and professional execution. For each entry, provide a URL or upload the video along with the script.

Any Intranet or Internet websites may be entered into this category. Entries must currently be accessible. For intranet sites that are not accessible outside an organization’s network, include the most current view of the site and submit all files as PDFs. All website entries will be judged on creativity, complexity and user-friendliness, as well as the quality of the information provided. Please note all outside assistance clearly in your project description and include your URL.